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Hypnotic themes are by nature the big brothers of hypnotic words; they are stronger, bigger and more powerful. A hypnotic theme takes the hypnotic words we have been working with and puts them together into a new context. The idea … Continue reading
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Closing the deal is a major concern for everyone who is in sales. Whole books have been written about how to close the deal, and every sales book, sales seminar and sales training includes material on this all-important step in … Continue reading
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Have you ever had the experience of speaking to someone, or seeing someone speak on the TV or the radio, and just been completely carried along by all their ideas, as if everything they said somehow seemed true? You felt … Continue reading
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